Mobile advertising is fast becoming an important part of the media mix for advertisers to target and reach large audiences; and it is also becoming an important source of revenue for mobile operators.  Fuelling this growth is the popularity of advanced mobile services and the willingness of consumers to receive advertising that appeals to their individual tastes and provide them with incentives and rewards.

VoluBill’s solution for delivery of mobile advertising “Charge it™ for Advertising“, provides the operators with an innovative way to easily deliver full page adverts on and off portal  to mobile users whilst they are browsing the internet from their phone.  The solution detects new sessions and based on user profile information, redirects eligible subscribers to pages used to display ads referred to as “interstitial web pages”.  These web pages are managed by the operator, who has the flexibility to leverage a number of ad serving platforms to populate advertising content.